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University Majors

San Jose State University
Business Administration B.S., (Concentration in Marketing)

The study of marketing is the study of the most dynamic aspects of business. All stages of a product's or service's development are studied, from the first idea to the end of the product's useful life. Both national and international aspects of developing and selling products and services are present in the marketing program. Of particular importance to the marketing field are the understanding of the need that the product or service satisfies, the product or service itself, the promotion of the product or service, its distribution, price and positioning. The Marketing program focuses on the fulfillment of consumer and industrial needs for goods and services and the methods and institutions which satisfy those needs. As the primary income-producing activity of the organization, marketing is rigorously studied in its managerial, economic, and societal aspects.

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CSU GE-Breadth/IGETC recommended for this major? Yes
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