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This page displays information about the major you selected and helps you identify the community colleges where you can fulfill major preparation requirements.

University Majors

California State University, Stanislaus
Business Administration B.S. Concentration in Marketing

The College of Business Administration is fully accredited by the Association to Advance Collegiate Schools of Business, AACSB International. AACSB accreditation represents the highest standard of achievement for business schools worldwide. AACSB accreditation is the hallmark of excellence in business and management education. The College accredited curriculum and academic programs offer you the opportunity to major in any of the many business disciplines. These are accounting, agricultural business, computer information systems, finance, human resources, international business, management, marketing, operations management, and strategic management/entrepreneurship.

Marketing focuses on the relationship between the firm and the markets it serves. It includes measuring and interpreting market forces; cultivating market opportunities; developing products and/or services to match market opportunities; designing and managing market channels and physical distribution activities; pricing; advertising; sales promotion and public relations; and personal selling and sales management.

Click here to read more about this major on the campus web site.
CSU GE-Breadth/IGETC recommended for this major? Yes
Click here for more information about CSU GE-Breadth.
Click here for more information about IGETC.

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