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This page displays information about the major you selected and helps you identify the community colleges where you can fulfill major preparation requirements.

University Majors

California State University, Northridge
Marketing B.S.

The marketing major gives students the opportunity to add value to their business education and gain the quantitative and qualitative skills used in many industries. Marketing is an extremely broad field encompassing a range of business activities that have been estimated to account for approximately 45% of the gross national product. Students are able to apply their skills and knowledge in marketing to an interactive medium such as the Internet ? yet every firm, whether it is a manufacturer, retailer, wholesaler or service provider, needs people skilled in marketing to discover, measure and analyze markets; develop and manage products; create and manage advertising; establish coherent pricing policies; and maintain positive customer relations. Student career development is assisted by a required internship to apply and enhance learning.

Click here to read more about this major on the campus web site.
CSU GE-Breadth/IGETC recommended for this major? Yes
Click here for more information about CSU GE-Breadth.
Click here for more information about IGETC.

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