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This page displays information about the major you selected and helps you identify the community colleges where you can fulfill major preparation requirements.

University Majors

California State University, Long Beach
Business Administration B.S. with Marketing Option

The Marketing option establishes that marketing is largely a social process, emphasing that enterprises meet the needs of individuals or segments of society. The function of marketing is to determine those needs, provide the most effective means of informing actual and potential customers of the availability of services and goods, and deliver such services and goods.

Click here to read more about this major on the campus web site.
CSU GE-Breadth/IGETC recommended for this major? Yes
Click here for more information about CSU GE-Breadth.
Click here for more information about IGETC.

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