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This page displays information about the major you selected and helps you identify the community colleges where you can fulfill major preparation requirements.

University Majors

California State University, Fresno
Business Administration B.S. with Marketing Option

Marketing is the process by which organizations define and select target markets, design products and services, set prices, determine distributions channels, develop promotions, and design after-sale customer service. When all of these elements are correctly mixed, the firm is able to build long term relationships with its customers. Building on marketing theories and concepts, marketing students study the basics of marketing information systems. They also learn about exchanging relationships, personal communication, market segmentation, Internet marketing, and strategic planning.

Click here to read more about this major on the campus web site.
CSU GE-Breadth/IGETC recommended for this major? No
Click here for more information about CSU GE-Breadth.
Click here for more information about IGETC.

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