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University Majors

California Polytechnic University, San Luis Obispo
Business Administration B.S. Concentration in Marketing

The Business Administration - Marketing area program provides students with the knowledge and analytical skills essential for employment in all sectors of business and industry, as well as for managerial careers in governmental and other non-profit organizations. Opportunities for specialization are provided for students preparing for careers in accounting, financial management, marketing management, management information systems, international business management, general management, and human resources management. The objective of the Marketing Area is twofold: 1) to prepare students for rewarding careers in marketing, and 2) to provide non-marketing students with a basic understanding of marketing and its role in business. At the heart of marketing is a customer-focus; the same is true of the Area and its faculty. The marketing faculty is very student-oriented and is committed to helping students develop the skills necessary to successfully transition from the academic environment to the business world. The Area offers classes in the undergraduate and graduate degree programs offered through the College and works to tailor its courses to meet student needs.

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CSU GE-Breadth/IGETC recommended for this major? Yes
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