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University of California, Davis
The study of communication focuses on how people and organizations produce and process messages, and how these messages affect others` thoughts, attitudes, and behaviors. Societies, institutions, organizations, groups, families, friendships, romances, and everyday human encounters are constituted by - and through - both face-to-face and mediated communication. These social arrangements flourish or flounder as a consequence of communication. Thus, the study of communication principles and processes can be fascinating as theory, and invaluable in business and everyday life.
The UC Davis program in Communication is grounded in the assumptions and methods of the social and behavioral sciences. Courses examine verbal and nonverbal communication processes in close relationships, work teams, organizations (workgroups and public relations), entertainment media, politics, health, and intercultural/international contexts. The primary focus of the program is on the dramatic changes that are occurring in communication due to technological advances. Thus, extensive coursework is offered that emphasizes technologically-mediated communication, including social media, video games, interaction in virtual environments, human-computer interaction, simulated digital societies, and globalization of communication systems.
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