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California State University, Fullerton
Business Administration B.A. Concentration in Marketing
Marketing is a basic business function covering a wide range of activities. It includes studying markets, planning products, pricing them, promoting them, selling them, and then delivering these products to customers. People in wholesaling, retailing, advertising agencies, research firms and transportation companies are all working in the marketing area. Any firm which is reviewing its product policies needs marketers to identify the market, choose the products, find where they can be sold and decide on a price for them.
to read more about this major on the campus web site.
CSU GE-Breadth/IGETC recommended for this major?
to learn more about CSU GE-Breadth.
to learn more about IGETC for CSU.
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