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This page displays information about the major you selected and helps you identify the community colleges where you can fulfill major preparation requirements.

University Majors

California State University, Fullerton
Business Administration B.A. Concentration in Marketing

Marketing :

Marketing is a basic business function covering a wide range of activities. It includes studying markets, planning products, pricing them, promoting them, selling them, and then delivering these products to customers. People in wholesaling, retailing, advertising agencies, research firms and transportation companies are all working in the marketing area. Any firm which is reviewing its product policies needs marketers to identify the market, choose the products, find where they can be sold and decide on a price for them.

Click here to read more about this major on the campus web site.
CSU GE-Breadth/IGETC recommended for this major? Yes
Click here for more information about CSU GE-Breadth.
Click here for more information about IGETC.

Choose a California Community College to see course articulation information related to this major at this and nearby community colleges.