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California State University, Fullerton
Business Administration B.A. Concentration in Marketing & Information Systems

The joint emphasis in Marketing and Information Systems brings together two inter-connected disciplines, and also inlcudes a couple of applied statistics courses, namely Applied Business Forecasting and Data Mining. Today marketing professionals are expected to be well versed in general aspects of information systems and applied statistics, including databases, data mining, and business analytics. With advances in technology, firms not only have sophisticated marketing decision support systems in place but also use information from large customer databases to develop better marketing strategies. Similarly, today`s information system professionals are expected to know and understand different aspects of business and marketing such as marketing information systems, marketing strategies, customer relationship management (CRM), and services marketing.

  Click here to read more about this major on the campus web site.
  CSU GE-Breadth/IGETC recommended for this major? Yes
Click here to learn more about CSU GE-Breadth.
Click here to learn more about IGETC for CSU.

Choose a California Community College to see course articulation information related to this major at this and nearby community colleges.



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