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California State University, Dominguez Hills
Communications B.A. with Advertising/Public Relations Option

The Bachelor of Arts in Communications with an option in Public Relations/Advertising is designed for students interested in careers in public relations, advertising, integrated communications, and the related field of marketing. Government, civic groups, nonprofit organizations, corporations and educational institutions all require the services of public relations and advertising practitioners to manage their communications programs and to help determine public policy. This process, sometimes defined as strategic problem-solving through communications, encompasses everything from counseling top management to the preparation of communication strategies and campaigns. It includes the entire gamut of informational media materials such as audio and video programs, employee publications, brochures, newsletters and annual reports; surveying and analyzing public opinion; speech writing; lobbying; fund raising and the planning of special events.

  Click here to read more about this major on the campus web site.
  CSU GE-Breadth/IGETC recommended for this major? Yes
Click here to learn more about CSU GE-Breadth.
Click here to learn more about IGETC for CSU.

Choose a California Community College to see course articulation information related to this major at this and nearby community colleges.



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