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California Polytechnic University, San Luis Obispo
Graphic Communication B.S.- Conc. in Web & Digital Media

The Graphic Communication Department offers a curriculum leading to the Bachelor of Science degree, yet the discipline is both an art and a science. It appeals to students having an interest in creativity, science, technology and management. The field of graphic communication represents a large profession, one of the largest in the world. The profession embraces change, requiring those pursuing graphic communication careers to learn new and diverse skills. Graphic communication includes electronic and traditional printing, publishing, packaging, digital imaging, computer graphics, website development, digital photography, printable electronics and related areas. The discipline includes media and mass communication involving the creation, production, management and distribution of advertising, marketing, web-sites, books, magazines, newspapers, catalogs, packages and other media in printed and digital form. Graduates are in high demand by leading national and international corporations. Beyond acquiring a foundation in graphic communication, students select a specialization among the department's concentrations of Design Reproduction Technology, Web and Digital Media, Graphic Communication Management, Graphics for Packaging, and Individualized Course of Study in Graphic Communication Web and Digital Media emphasizes the latest trends in web development and the production and distribution of digital media. In addition to major requirements, coursework includes the study of web technology and design, digital audio, animation, digital photography, interactive entertainment, and digital video. The concentration leads to careers in web development, digital media production and management, and opportunities with hardware and software manufacturers that service the graphic communication industry. Web and digital media such as video, audio, animation, and photography represent the cutting edge of graphic communication technology. The Web and Digital Media concentration is designed to educate students about a broad array of technology and management topics in order to provide a solid foundation for a career managing technology in this emerging field.

  Click here to read more about this major on the campus web site.
  CSU GE-Breadth/IGETC recommended for this major? Yes
Click here to learn more about CSU GE-Breadth.
Click here to learn more about IGETC for CSU.

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