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California Polytechnic University, San Luis Obispo
Graphic Communication B.S.- Conc. in Graphics for Packaging

The Graphic Communication Department offers a curriculum leading to the Bachelor of Science degree, yet the discipline is both an art and a science. It appeals to students having an interest in creativity, science, technology and management. The field of graphic communication represents a large profession, one of the largest in the world. The profession embraces change, requiring those pursuing graphic communication careers to learn new and diverse skills. Graphic communication includes electronic and traditional printing, publishing, packaging, digital imaging, computer graphics, website development, digital photography, printable electronics and related areas. The discipline includes media and mass communication involving the creation, production, management and distribution of advertising, marketing, web-sites, books, magazines, newspapers, catalogs, packages and other media in printed and digital form. Graduates are in high demand by leading national and international corporations. Beyond acquiring a foundation in graphic communication, students select a specialization among the department's concentrations of Design Reproduction Technology, Web and Digital Media, Graphic Communication Management, Graphics for Packaging, and Individualized Course of Study in Graphic Communication. Packaging has played an enormous role of the graphic arts profession for decades and continues to be one of the fastest growing segments of the graphic communication industry. Its growth is largely due to consumer trends, increased number of different products (called SKUs), news materials that increase product freshness, and anti-counterfeiting measures to increase brand security. Packaging remains a growth business. Packaging graphics is a diverse field emphasizing digital file creation, technology, printing, and converting. The field also involves an understanding of structural design and product freshness as they relate to consumer and industrial print packaging. Other important facets of packaging graphics are marketing, branding, shelf placement, ease of use, and printing processes combined with in-line and off-line converting processes.

  Click here to read more about this major on the campus web site.
  CSU GE-Breadth/IGETC recommended for this major? Yes
Click here to learn more about CSU GE-Breadth.
Click here to learn more about IGETC for CSU.

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