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California Polytechnic University, San Luis Obispo
Graphic Communication B.S.- Conc. in Graphic Communication Management

The Graphic Communication Department offers a curriculum leading to the Bachelor of Science degree, yet the discipline is both an art and a science. It appeals to students having an interest in creativity, science, technology and management. The field of graphic communication represents a large profession, one of the largest in the world. The profession embraces change, requiring those pursuing graphic communication careers to learn new and diverse skills. Graphic communication includes electronic and traditional printing, publishing, packaging, digital imaging, computer graphics, website development, digital photography, printable electronics and related areas. The discipline includes media and mass communication involving the creation, production, management and distribution of advertising, marketing, web-sites, books, magazines, newspapers, catalogs, packages and other media in printed and digital form. Graduates are in high demand by leading national and international corporations. Beyond acquiring a foundation in graphic communication, students select a specialization among the department's concentrations of Design Reproduction Technology, Web and Digital Media, Graphic Communication Management, Graphics for Packaging, and Individualized Course of Study in Graphic Communication. Graphic Communication Management includes all facets of running companies involved in new and traditional media. This includes all segments of the printing industry such as prepress, press, and post press for commercial printing, publication printing, packaging, and related areas. It also includes management issues faced by equipment and supply vendors as well software and hardware developers for the graphic arts. Equally important is the growing emphasis on graphic communication businesses supported by the Internet. The graphic communication management specialist knows how to translate economic limitations to achieving desired results, as well as how to manage and train personnel to produce high-quality work efficiently. These specialists understand planning, management and systems analysis, quality control, and production control. They are versed in price estimating and financial controls, marketing and sales strategies, personnel relations, and the latest in management practices relating to quality processes and the overall success of the business.

  Click here to read more about this major on the campus web site.
  CSU GE-Breadth/IGETC recommended for this major? Yes
Click here to learn more about CSU GE-Breadth.
Click here to learn more about IGETC for CSU.

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